Tuning MT for regional campaigns

I’m juggling 14 markets right now and trying to tune MT + termbases so the same promo reads right in MX vs ES without manual rewrites; DeepL glossaries help, but style still drifts when I push through memoQ to QA. Has anyone found a workflow or tool that reliably handles regional variants at scale — think Arabic KSA vs UAE, pt-BR vs pt-PT — without killing speed? Bonus if you’ve seen lift in click-through after switching; we saw a 3% bump in Brazil after tightening the food category glossary.

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I’ve had the best luck treating each locale as its own MT domain and routing with metadata: in memoQ, split TMs/termbases per locale, add “forbidden terms” QA per variant, and feed an adaptive engine like @ModernMT with per-locale context so MX vs ES doesn’t drift — like separate playlists for the same track. Would you try running dual target locales per promo for a couple batches to let the engine lock style, then merge?

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