In two holiday campaigns, localized return‑policy pages outperformed product descriptions for add‑to‑cart lifts in Turkey and Poland. Using Phrase TMS with in‑market reviewers, we turned around the returns flow in 48 hours; one A/B showed +11% conversion after localization while product copy tweaks barely moved the needle. Are you also seeing policies and FAQs do more than hero headlines in non‑English markets right now?